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  • Writer's pictureAnis Kothia

6 reasons why your business should be using Google Adwords.

The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change.

It’s one of the most effective methods of paid online advertising available.

This advertising system is used by thousands of small, medium and large organizations.

All of these organizations have one thing in common.

They want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to offer.

If you don’t currently use Google AdWords or don’t use it to its full potential, you should seriously reconsider this stance.

These are the main reasons you should be using Google AdWords. 

1. Google AdWords Increases Leads and Customers

Google Analytics is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, E-commerce website, opt-in form or other online property.

Google AdWords allows you to focus on people who are searching for what you have to offer.

It could include your businesses products or services. This means you can continually refine your searches so that only those who want to buy your products or services are sent to your websites through this platform. 

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2. It’s a Flexible Marketing Platform

Anyone who uses Google AdWords regularly will immediately tell you that it’s an extremely flexible marketing platform.

It’s suitable for all kinds and sizes of organizations. You can literally turn Internet traffic on and off using this system.

This platform is also compatible with a wide range of other marketing platforms and software systems.

For example, you can download campaign data and analyse it using Excel spreadsheets.

Campaigns can be easily customized to focus on specific online users. You can target people in different locations, people using different devices and people on different websites owned by Google such as the Google search engine, YouTube, and other content websites where Google ads appear.

Budgets can also be set according to the amount you’re willing to spend on this type of advertising. Examples of this include, setting daily budgets and limits on the amount you’re willing to spend on clicks for specific keywords. 

3. Businesses Get a High Return on Investment

Unlike other marketing strategies, you only pay for ads people click on. Once you optimize Google AdWords campaigns, you can get a high return on investment which may not be possible to achieve with other marketing strategies.

However, this takes time and you have to find out what approach suits you and your business.

To get a clearer picture of what will give you the best results, you have to continually test and track your campaigns. Google AdWords is perfect for this because it’s so transparent and the information you need is readily available.

When you find areas of your campaign that give a good return on investment, you should focus your efforts and budget on these areas.

If a campaign or parts of a campaign are costing you money, discard them.

Use the money you save on successful campaigns and campaigns you will be testing in the future. 

4. You See Fast, Transparent Results

This platform shows you easy-to-understand results and reports of your campaigns extremely quickly after it goes live.

It’s easy to analyse the progress of your AdWords campaigns because its dashboard gives you all the information related to each campaign such as the ads clicked, keywords entered by website visitors, cost of clicks and much more.

This makes Google AdWords an extremely transparent system, which doesn’t take long to understand and navigate. 

5. It Taps Into Huge, High Quality Traffic Sources

Google is one of the biggest companies in the world. Millions of people search and click Google ads every day. This means it can send a business a huge amount of traffic every day, if they have the budget to pay for this traffic.

Google prides itself on displaying relevant content and ads when people search through its search engine or view content that features Google ads.

Their search engine algorithms continue to evolve and improve, so that they produce the most relevant search results and ads possible. This has a positive knock-on effect for businesses who advertise through Google AdWords.

Google AdWords ads send much higher quality leads and visitors to your business website, E-commerce store, opt-in form or other online asset.

The people Google sends to you are more likely to become customers, opt-in to your email list, request information or take whatever action you want them to take.

6. Businesses Find Out More About Their Market

It’s important to be able to get into the minds of your ideal customers. Understanding your audience makes it much easier to deal with customers and find out what they want.

However, this is extremely difficult to do. Traditional methods such as questionnaires and interviews only produce limited results.

Google AdWords on the other hand, produces information about customer habits and requirements, business owners in previous generations could only dream about.

The keywords they use to find your website, their location, the devices they use, the times and days they search and other information obtained through Google AdWords can be extremely valuable.

This information can be used to provide better products and services. It can also refine your marketing efforts so you’re not wasting money advertising to people who are not interested in what you have to offer.

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