If you’re a small business owner who isn’t getting customers, let me say this upfront: You’re not bad at business. You’re just invisible. Most businesses don’t shut down because the product is bad or the service is poor. They shut down because customers never clearly understand why they should choose you . I’ve worked with and observed dozens of small businesses — bakers, freelancers, shop owners, service providers, consultants. Different industries, same problem. No leads. N